Course Overview: What You’ll Learn in AI Conversion Rate Optimization: A/B Testing and Funnel Analytics That Compound

VCP

Course Overview · Free Preview

Welcome to AI Conversion Rate Optimization: A/B Testing and Funnel Analytics That Compound

A practical, hands-on course built for the way you actually work in 2026. Below is exactly what you’ll get and why it’s worth your time.

What You Will Learn

Funnel definition that doesn't fall apart in the first session-cohort review
AI-assisted hypothesis generation: turning support tickets into experiment candidates
Calculating MDE, sample size, and runtime before you start (so you don't peek)
Evergreen test patterns: pricing pages, signup forms, headline copy, onboarding
The 'one big test, ten micro polish' rhythm that beats endless A/Bs
Interpreting results without fooling yourself (Bayesian vs frequentist, novelty effects)
Building a test backlog and ranking it with ICE and PXL frameworks

Full Course Breakdown

This free preview is Lesson 1. The lessons below are unlocked when you join the course.

Lesson 2

Define Your Funnel Without Lying to Yourself

Most CRO programs fail at step 0 because the funnel is wrong. People copy the SaaS funnel from a Lenny's post and find it doesn't match their business. This lesson is how to draw your real funnel.

Lesson 3

AI-Assisted Hypothesis Generation from Real User Signals

The hardest part of CRO isn't running tests — it's having good ideas to test. AI is shockingly good at turning your unstructured user feedback into a ranked test backlog. Here's the workflow.

Lesson 4

Sample Size, MDE, and Why You Must Pre-Commit

An A/B test you stop early because 'it's clearly winning' is a coin flip dressed as a result. This lesson is the math you need to set test duration before you start — in your head, not in a calculator.

Lesson 5

Pricing Page Tests: The Highest-Leverage Surface

Your pricing page is probably the most-visited and least-tested page on your site. A 5% lift on pricing-to-checkout often beats a 50% lift on a blog post. This lesson is the test menu for pricing pages specifically.

Lesson 6

Onboarding and Activation: Where Real Revenue Compounds

A landing-page lift compounds for weeks. An onboarding lift compounds forever, because every cohort that ships under the new flow keeps performing. This is where to spend your testing budget after the obvious wins.

Lesson 7

Headline and Copy Tests with AI Variants

Generating 20 headline variants used to take a copywriter a week. Now it takes a Claude session and a coffee. The hard part is choosing what to test and reading results without fooling yourself.

Lesson 8

Reading Results Without Fooling Yourself

Roughly half of A/B test winners don't replicate. Statistical significance gets people excited and burned in equal measure. This lesson is how to read results like an adult.

Who This Course Is For

Founders and growth marketers responsible for a conversion number
PMMs running funnel reviews and trying to find leaks
Solo operators who can't afford a CRO consultant
Designers who keep getting feedback like 'make it convert better'
Engineers who want to wire up clean A/B tests without a $40k tool

What Makes This Course Different

Math you can do in your head (MDE, sample size, lift) so you don't outsource judgment
AI prompt patterns for hypothesis generation, copy variants, and result interpretation
Honest treatment of when A/B testing is the wrong tool
Connects to existing pricing-page, lead-magnet, and email-marketing courses
Tool-agnostic; works with GA4 + free A/B tooling, not just enterprise CRO suites

Every lesson is hands-on, evergreen, and tool-agnostic where it matters — the patterns work whether you’re using Claude, ChatGPT, Cursor, or the next thing.

Ready to Get Started?

8 lessons. $9.99. One-time.

Lifetime access. No subscriptions. Practical material you can use today.

Enroll on this page to unlock Lessons 2–8.