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Course Overview: What You’ll Learn in AI Product Launch Marketing: From Pre-Launch to Day One
VIBE CODING PEOPLE PRESENTS
AI Product Launch Marketing: From Pre-Launch to Day One
A complete launch playbook using AI to build waitlists, orchestrate channels, and turn day-one attention into retained users.
What You Will Learn
- Plan a launch across three distinct phases (pre-launch, launch week, post-launch) with a shared timeline everyone can read.
- Build a waitlist that actually converts — with the landing page, the two-email welcome sequence, and the referral loop that 10x your pre-launch list.
- Draft launch narratives that survive the 5-second attention test — positioning, founder story, and the 'one sentence that converts'.
- Orchestrate email, social, PR, and communities on a single launch-week calendar without one channel cannibalizing another.
- Produce the three launch-day assets (demo video, landing page, first-screen message) with AI tools while keeping brand voice.
- Measure what actually matters on launch day (activation, retention signals) instead of vanity metrics like Twitter likes.
- Convert day-one attention into 30-day retention using activation nudges, onboarding email sequences, and the 'first three wins' framework.
Full Course Breakdown
LESSON 2
The Three-Phase Launch: Pre-Launch, Launch Week, Post-Launch
The calendar structure that prevents the two classic launch failures (under-prepared and over-launched) and keeps the team moving in one direction.
LESSON 3
Building a Waitlist That Actually Converts
The landing page formula, the two-email welcome sequence, and the referral loop that turns 500 signups into 5,000 before launch.
LESSON 4
The Launch Narrative: Positioning and the Founder Story
The three-part story framework (why now / why you / why this) and the AI-assisted editing pass that makes it survive the 5-second test.
LESSON 5
Channel Orchestration: Email, Social, PR, Communities on One Timeline
The launch-week calendar template: what ships where, at what hour, and how the channels feed each other instead of competing.
LESSON 6
Launch-Day Assets: Demo Video, Landing Page, First-Screen Message
The three assets that matter more than anything else on launch day — and the AI workflow for producing them in a week instead of a month.
LESSON 7
Measuring Launch Success Beyond Vanity Metrics
Why Product Hunt rank and Twitter likes are vanity — and the three real metrics (activation, D7 retention, paid conversion) that predict a successful launch.
LESSON 8
Post-Launch Momentum: Turning Day-One Attention Into Retention
The 4-8 week post-launch playbook: activation nudges, onboarding email sequences, and the 'first three wins' framework that compounds day-one attention.
Who This Course Is For
- Founders launching their first product (or their first with a marketing budget) and wanting a playbook, not vibes.
- Indie makers on Product Hunt / Hacker News / X preparing the launch to make a real difference in trajectory.
- Growth marketers joining pre-launch teams and inheriting a half-built plan.
- Product managers responsible for launch coordination across design, eng, and marketing.
What Makes This Course Different
- Concrete launch-day runbook you can copy: hour-by-hour timeline with owners and fallbacks.
- AI-specific: shows the prompts and models that actually save launch-prep time, and the places human review remains non-negotiable.
- Covers the boring-but-fatal parts most launch guides skip — deliverability, PR list hygiene, and post-launch followup cadence.
- Numbers from 2026 launches: waitlist conversion benchmarks, Product Hunt day-one top-5 requirements, and email engagement floors that actually predict retention.
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